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The Evolving Landscape of Indian E-commerce and Logistics


The Indian e-commerce industry has experienced tremendous growth in recent years, thanks in large part to the increasing adoption of smartphones and internet connectivity in the country. This growth has created new opportunities for businesses and consumers alike, but it has also introduced new challenges, particularly in the area of logistics. In this blog post, we will take a closer look at the state of the Indian e-commerce industry and discuss some of the key challenges and opportunities facing the industry, particularly with regards to logistics.

According to a recent report by the Indian Brand Equity Foundation, the Indian e-commerce market is expected to reach $200 billion by 2026. This represents a significant increase from the $38.5 billion in 2017, and it is largely driven by the increasing use of smartphones and internet connectivity in the country. This growth has been fueled by a number of factors, including the increasing availability of affordable smartphones and data plans, as well as the growth of digital payment platforms like Paytm and UPI.

The growth of the Indian e-commerce industry has created new opportunities for businesses of all sizes. It has made it easier for small and medium-sized enterprises to reach new customers, and it has also opened up new markets for larger companies. For consumers, the growth of e-commerce has made it easier to access a wider range of products and services, and it has also made it more convenient to shop online.

However, the growth of the Indian e-commerce industry has also introduced new challenges, particularly in the area of logistics. In order to deliver products to consumers in a timely and cost-effective manner, e-commerce companies must have a robust logistics infrastructure in place. This includes everything from warehouses and distribution centers, to last-mile delivery networks and transportation services.

One of the key challenges facing the Indian e-commerce industry is the lack of adequate infrastructure. In many parts of the country, roads and highways are in poor condition, which makes it difficult for delivery trucks to transport goods efficiently. Additionally, many areas lack the necessary warehousing and distribution facilities to support the growth of the industry. This has led to delays and increased costs for e-commerce companies, which can ultimately impact the consumer experience.

Another challenge facing the Indian e-commerce industry is the high cost of last-mile delivery. In many cases, e-commerce companies must rely on third-party delivery services, which can be expensive and unreliable. This can lead to delays and lost packages, which can be frustrating for consumers. Additionally, the cost of last-mile delivery can eat into the profit margins of e-commerce companies, which can make it difficult for them to compete with larger, more established players in the market.

Despite these challenges, the Indian e-commerce industry continues to grow at a rapid pace. In response to the challenges facing the industry, many companies are investing in new technologies and solutions to improve their logistics infrastructure. For example, some companies are using data analytics to optimize their delivery routes and reduce costs. 

Others are experimenting with new delivery technologies, such as drones and autonomous vehicles, to improve the speed and efficiency of their last-mile delivery services.

One of the biggest opportunities for the Indian e-commerce industry is the potential for international expansion. As the Indian economy continues to grow and the middle class expands, there will be increasing demand for international products and services. This presents an opportunity for Indian e-commerce companies to enter new markets and expand their customer base. However, in order to do so, they will need to address the challenges facing the industry, particularly in the area of logistics.

In conclusion, the Indian e-commerce industry has experienced significant growth in recent years, thanks to the increasing adoption of smartphones and internet connectivity in the country. This growth

Credit: The Times Of India

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Mr. Ramesh will focus on setting up of our Implementation and Customer Support Team in India. He will be responsible for effective Pilots and conversion of Pilots to paying customer implementations and managing the relationships with the customers. He will be based out of Delhi and will be building the operations team along with HO at Delhi. Going forward, Mr. Ramesh would take SELLFREIGHT as the focus area and help us build the largest Transporter Community in India.

Mahesh K

Mahesh K


Mr. Mahesh is a self-motivated and result oriented technocrat with two and a half decades of industry experience spanning multiple domains like manufacturing, logistics and IT consulting. He brings along a proven ability in managing startup environments to building and managing large teams. Mr. Mahesh has worked in various capacities in Global IT services companies where in he could build new business divisions, incubated new technologies, handled strategic initiatives and managed large teams and Country operations

Jose d



As the Chief Sales Officer, Mr. Jose will develop the market for SOLOS platform in the country by targeting the mid and large corporate segments. He will help to increase and strengthen the Direct Sales Team with Regional Sales resources and Value-Added Resellers for the platform. Mr. Jose is convinced that he will be able to penetrate the Indian market for the Logistics Operating System which is proven with some of the customers he has already won for us in the past few months where he was involved as a Consultant.


Meena M Mani


As the CRO, she will be the ‘One Point of Contact’ for the board, continually scanning the Development, Sales, Marketing, Implementation, and External Environment for any challenges in revenue realization.

salil varma CMO Sellogs



Mr. Salil Varma has joined us in the key portfolio of building Eco System Partnerships and as our CMO for markets outside India through building a Reseller Network of Supply Chain Evangelists and Organizations. He will be responsible in identifying and building partnerships with other Eco-System products of Silo Solutions in Logistics and the customer solution. He has a dual role of marketing SOLOS in the international market through Sales Partnerships with individuals and organizations.


Prem Kumar

Director - Enabling Services

4 decades of work experience with various MNCs, covering various industries like Supply Chain Solutions, Telecom, Engineering & Software Technology, handling Human Resource Management, General Administration, Business Development, CSR & PR Activities and Organization Development.


Sindhu Varma


A lawyer by profession, a passionate people person and a die-hard entrepreneur with two decades of work experience in Operational and Managerial roles in an MNC and subsequently as a Corporate Trainer. A Traditional trainer with contemporary outlook, training means sharing knowledge and adding value to society by empowering people.

Ranjit KEDIA

Ranjit Kedia


Ranjit is a people’s person and a great team builder. Rising from the ranks and working his way up through various roles in Logistics Operations and Sales, his passion for setting and running Logistics businesses has principally been to provide an opportunity to the Rural Youth of India to discover Logistics as a livelihood and profession. As a Cofounder in Sellogs, Ranjit with his unique and enormous experience, contributes considerably to the growth of Sellogs.


Tony Lugg

Co-Founder & CEO

Enthusiastic Supply Chain Evangelist of repute, Tony has a track record of leadership, growth, restructuring, integration, and solutions in dynamic and evolving environments with strong backgrounds in Asia and Europe. Former Chairman of leading industry association building supply chain resilience across the supply chain for Fortune 500 companies providing strategic directions and operating plan for the organisation.

CEO Sellogs meatamediary solutions

Sujit Varma

Founder & CEO

Sellogs Metamediary Solutions Pvt Ltd

3 decades in various functional areas of Logistics – Sales, Solution Design, Operations, IT solutions for Freight & Warehousing. Leadership level in Logistics organizations for 2 decades. Solution Engineering Consultant for the Logistics sector. Pioneering institutions set up in India in Logistics Education, Tech Enabled Express Cargo & In-City Lastmile Logistics company.