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The world of logistics is entering a new era. The Supply Chain Industry is a crucial part of any organization. It involves the connection between various sectors, basically marketing, logistics, and production. The impeccable supply chain is vital for any organization’s success.

Consistent escalating demand in supply, especially post-pandemic, has raised the requirement for innovation in the supply chain industry. With the implementation of modern technologies like Artificial Intelligence, Machine Learning, the Internet of Things, Blockchain, and Cloud Computing, the modern supply chain industry has adopted full automation processes. Bringing automation and digitization in the warehouse management and supply channels is very profitable to the organization as well as the customers. Digitization helps in building a completely integrated and transparent system for all the parties involved, starting from the raw material supplier, to the manufacturer, transporters, and the end customers.


This article will discuss the methods that organizations have to implement for the digitization of their Supply Chain Logistics. 

What is supply chain Logistics?

The supply chain is an ecosystem with coordinated activities to get a product from the manufacturer or supplier to the end customer, at the most possible cheaper rate safely and without delay. It is a network between the producer, transporter, and customer. According to Mastin Christopher, Emeritus Professor of Marketing and Logistics at Cranfield School of Management in Bedfordshire, England,  “Supply chain is the network of organizations that is involved through upstream and downstream linkages in the different processes and activities that produce value in the form of products and services in the hands of the ultimate consumer”

The main function involves procurement of raw material, logistics, and transportation, demand forecasting of the products, merchandising, planning allocation, inventory generation, route mapping, on-time delivery, and last but not least customer service.

The Key activities of a supply chain are:-


  1. Purchasing
  2. Production planning
  3. Material management. 
  4. Transportation 
  5. Customer Service 
  6.  Sales/Demand forecasting. 
  7.  Reversal Logistics.

An adequate supply chain system helps to cut expenses, reduce wastage, and saves time. Automation in the supply chain helps supplies to be filled on time as it automatically signals the refilling order to the organizer. The warehouse or the retail shops can thus be restocked as soon as the products are sold. 


Supply Chain Digitization

The process of upgrading the analog supply chain process into an automated and digitized process by implementing modern technologies and software is the digitization of the supply chain. As the market size is predicted to double its size by 2030, the digitization of supply chain logistics is inevitable. It helps to place your organization in the Global Supply Chain. The result is a more responsive, agile, transparent supply flow, that can face the industry challenges such as inventory shortages, order modifications, lead time, better data reporting, and so on. 

The benefits of supply chain logistics automation are countless, reducing human resources, reducing paperwork, saving time and money, and enhancing productivity, and customer satisfaction.

How do digitize the supply chain Logistics?

The basic tools used for the digitization of the supply chain industry are Artificial Intelligence, the Internet of Things, Blockchain, Cloud Computing, Machine Learning, GPS, Electronic Data, Robotic Technologies, and the most advanced is the use of Drones.

Internet, Electronic Data, Interchange, GPS, and Decision Support systems (DSS) are the technologies that were the game-changers. Cloud computing has brought about a revolutionary change in the supply chain industry. Robotic technologies help to cut down manual involvement and to enhance efficiency and save time and money in the long run. The collaboration of human resources, artificial intelligence, technologies, and software is the digitization motto. 

For upgrading to a digitized supply chain from a traditional supply chain successfully, all partners involved in various levels of the supply chain should pay attention to the core element of their process. A better understanding of the product demand and the customer needs a better transformational strategy, the needs of the organization that has to be taken care,e of, and getting proper and suitable tools for digitization. 

A perfectly customized digital strategy according to the organization’s needs, at less expense is the only way to achieve the best benefits of digitization of the system. The development partner should be resourceful enough to offer you the right solutions and technology that your organization needs to attain a higher level of responsiveness and innovation.

Digitization completely automates the manual tasks, thus improving the supply chain operations, and reducing the mistakes and loss of time and money. 


A customized solution for your organization’s needs is the core of the successful digitization of your organization. Software that is integration friendly to your existing system helps to sustain the challenges in the market.

 The implementation of automation and digitization leads to the augmentation of the supply chain industry. 


Barcode technology and RFID are used in inventory management, transparent tracking, logistics, route mapping, and on-time delivery. SCM Software is inevitable in the digitized supply chain industry. It generates big data which is analyzed by Artificial Intelligence and it generates the needed signal for the smooth running of the operation. Implementing artificial intelligence helps in forecasting the product demand, which can be helpful for the manufacturers to produce as per need. It helps in saving loss of energy, resources, and money.

 The data of previous or historic sales cycles, product reviews, and competitive products in the market, website visits, help Artificial Intelligence to predict the market demand. The huge paperwork and manual involvement in the documentation and storage of information are avoidable by digitization. The artificial intelligence algorithm can store the database for later utilization. 

One of the impressive applications of artificial intelligence is the chatbot. It helps in answering the queries of the customers. All the frequently asked questions that customers asked about their orders,  delivery, and tracking can be answered by the information stored, that contains the answers to the commonly asked question. Natural language processing is applied to bots, which gives a faster response and keeps customers satisfied. 

Digitization is also transforming the Reverse Logistics Supply Chain. It helps in reselling returned items that would otherwise be wasted. Organizations are searching for ways to use innovative ways to help consumer returns. Advanced data platforms are revolutionizing the Reverse Logistics Industry. Software-as-a-service SaaS platforms analyze


Steps to digitize the supply chain

Digitization of the supply chain optimizes efficiency, saves time and money, and promotes customer satisfaction.

 To maximize the digitization experience in your supply chain, you will have to implement modern technologies, automation, software, and various processes.

Here are some basic steps for the digitization of your supply chain:-


  • Specific problems and needs:-

 Identify the specific problems and needs of your particular organization. Finding a solution suitable for solving that specific issue, realistic goal setting, and accomplishing the set goals should be a step-by-step approach to digitizing the whole organization. Analyzing the opportunities and challenges of the market, the proper study of digitization before implementing and training the staff for the smooth running of the digitized process is essential. 


  • Identify the inefficiencies and opportunities:- 

The management of your organization dealing with regular transportation,  warehouse management, distribution, manufacturers, and logistics, are loaded with information about the issues and opportunities in the smooth working of the supply chain. Thus identify the core issues that need to be solved and thus plan accordingly. 

  • Accurate strategy planning:-

An accurate and customized digitization strategy plan is very essential for attaining the digitization of any organization. Many organizations have implemented Automation and Modern Technologies, but not all have attained the benefits of it. Mostly because the plan has no clarity. 

  • Automating the supply chain:-

Adopt the best available and reputable software to support your organization’s strategy and plan. The digitization has to be clear, cost-effective,  easy to implement, and integration-friendly to your existing ERP and TMS.

  • GSP, EDI, DSS, RFID, Cloud Computing:-

GPS, EDI, DSS, RFID, and Cloud Computing, are the technologies that connect every level of operation in your supply chain. It gives complete transparency, traceability, real-time monitoring, maximum efficiency, and helps in maximum revenue generation. 

  • Automation, and Robotics:-

 The application of Automation and Robotics in your supply chain helps in reducing human resources and manual errors and increases efficiency and productivity. It helps in better lead time, and on-time delivery, and saves time and money in the long run.

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Sujit Varma
Sujit Varma

3 decades in various functional areas of Logistics - Sales, Solution Design, Operations, IT solutions for Freight & warehousing. Leadership level in Logistics organizations for 2 decades. Digital Transformation Champion in Logistics Industry.

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What they say

Umesh Narayanrao

Founder & CPO

Umesh Narayanrao is serving as Director at Sellogs. He is also  an Operational Director at Lastmile Transtech PVT Ltd in Bengaluru, Karnataka, India. With over a decade of logistics experience, Umesh is adept at driving operational excellence and fostering growth. His dedication, integrity, and passion for innovation make him a valuable asset to Sellogs, setting high standards for the industry.

Kamlesh Desai


Kamlesh Desai is a distinguished figure in the logistics industry, currently serving as a Director at Sellogs. With over 20 years of comprehensive experience, his career spans several key roles, including a significant position as GM Supply Chain at Collateral Medical Private Limited and Regional Manager at both Parekh Integrated Services Pvt. Ltd. and Flyjac Logistics Pvt. Ltd. His tenure began as a Warehouse Executive at Bharat Shell Limited, laying the groundwork for a career marked by leadership and innovation. Based in Mumbai, Kamlesh’s extensive background in logistics management and strategic planning makes him a pivotal asset to Sellogs, driving the company forward in the competitive landscape.

Sujit Varma

Founder & CPO

As a supply chain evangelist, Sujit is a passionate advocate for the power of effective supply chain management to transform businesses and drive growth. With over 30 years of experience in the field, he has proven expertise in driving projects in supply chain strategy, logistics, and operations.

Throughout his career, Sujit has worked with leading companies to optimize their supply chain processes, reduce costs, and increase efficiency. He has deep expertise in the area of Logistics Digitization and has architected and implemented large Logistics Digitization platforms.

Naresh Orvoy – COO

Naresh Orvoy


Naresh brings wealth experience in IT industry, he has double Masters in Technology for US.  Naresh is highly adaptable with diverse experience across Logistics, Banking, and Airlines & Travel industries. He has lead global teams to deliver innovative solutions for several fortune 50 clients.  His passion for technology keeps his team always ahead with adoptions that help keep costs low and deliver highly robust and scalable solutions.

Prathima Vankadaru – CFO

Prathima Vankadaru


Prathima is an FCA with over 15 years of experience in Taxation, Auditing, accounting and advisory roles for several corporations.  Her clients include several high profile individuals as well as the corporations.  She provided and guided the companies with the required financial discipline and anchored the hypergrowth with the right advise. 

Ranjith Kedia


Ranjit Kedia is an experienced logistics industry professional and the founder and CEO of Lastmile Transtech. He has over 20 years of experience in the logistics industry and is recognized as a thought leader in the field. Under his leadership, Lastmile Transtech has grown rapidly and now has over 100+ warehouses and 1000+ employees across India. Ranjit is passionate about using technology to drive efficiency and optimize supply chain performance, and has been a vocal advocate for leveraging emerging technologies such as artificial intelligence and blockchain to transform the logistics industry. He is highly respected by his peers and has been recognized for his contributions to the logistics industry.

Sreeram Kolisetty

Sreeram Kolisetty

Managing Director

Sreeram is a serial entrepreneur and can quickly turnaround the companies to bring in the value to both the customers and products while not compromising on the employee satisfaction.  He is renowned Lean-Agile consultant and previously served several Fortune 50 clients to improve their productivity.  Lean Operations, Lean Development & Engineering are his top skills that can add value to any company.




Mr. Ramesh will focus on setting up of our Implementation and Customer Support Team in India. He will be responsible for effective Pilots and conversion of Pilots to paying customer implementations and managing the relationships with the customers. He will be based out of Delhi and will be building the operations team along with HO at Delhi. Going forward, Mr. Ramesh would take SELLFREIGHT as the focus area and help us build the largest Transporter Community in India.

Mahesh K

Mahesh K


Mr. Mahesh is a self-motivated and result oriented technocrat with two and a half decades of industry experience spanning multiple domains like manufacturing, logistics and IT consulting. He brings along a proven ability in managing startup environments to building and managing large teams. Mr. Mahesh has worked in various capacities in Global IT services companies where in he could build new business divisions, incubated new technologies, handled strategic initiatives and managed large teams and Country operations

Jose d



As the Chief Sales Officer, Mr. Jose will develop the market for SOLOS platform in the country by targeting the mid and large corporate segments. He will help to increase and strengthen the Direct Sales Team with Regional Sales resources and Value-Added Resellers for the platform. Mr. Jose is convinced that he will be able to penetrate the Indian market for the Logistics Operating System which is proven with some of the customers he has already won for us in the past few months where he was involved as a Consultant.


Meena M Mani


As the CRO, she will be the ‘One Point of Contact’ for the board, continually scanning the Development, Sales, Marketing, Implementation, and External Environment for any challenges in revenue realization.

salil varma CMO Sellogs



Mr. Salil Varma has joined us in the key portfolio of building Eco System Partnerships and as our CMO for markets outside India through building a Reseller Network of Supply Chain Evangelists and Organizations. He will be responsible in identifying and building partnerships with other Eco-System products of Silo Solutions in Logistics and the customer solution. He has a dual role of marketing SOLOS in the international market through Sales Partnerships with individuals and organizations.

Vinu Thomas Koshy

Chief Marketing Officer

Vinu is a Business Transformation and Management Professional with 33+ years of hands on work experience that included but was not limited to IT Software and Hardware solutions, Business Development of unique products & solutions, IT Software development, IT training, Banking & Finance payment systems and solutions & Fuel Service station Automation. Vinu has worked in the United Arab Emirates, Kingdom of Bahrain, and India with Banks, Petroleum companies, Software development companies during the span of his career.


Prem Kumar

Director - Enabling Services

4 decades of work experience with various MNCs, covering various industries like Supply Chain Solutions, Telecom, Engineering & Software Technology, handling Human Resource Management, General Administration, Business Development, CSR & PR Activities and Organization Development.


Sindhu Varma


A lawyer by profession, a passionate people person and a die-hard entrepreneur with two decades of work experience in Operational and Managerial roles in an MNC and subsequently as a Corporate Trainer. A Traditional trainer with contemporary outlook, training means sharing knowledge and adding value to society by empowering people.

Ranjit KEDIA

Ranjit Kedia


As a supply chain evangelist, Sujit is a passionate advocate for the power of effective supply chain management to transform businesses and drive growth. With over 30 years of experience in the field, he has proven expertise in driving projects in supply chain strategy, logistics, and operations.

sanil nair

Sanil Nair

Co-Founder & CTO

With 30+ years of IT experience, Sanil is a seasoned software product development specialist with immense experience in developing SaaS based product platforms. With a strong techno-commercial acumen and sharp strategic focus, Sanil believes in simplicity and applies that throughout the product journey to solve problems and meet market needs.


Tony Lugg

Co-Founder & CEO

Enthusiastic Supply Chain Evangelist of repute, Tony has a track record of leadership, growth, restructuring, integration, and solutions in dynamic and evolving environments with strong backgrounds in Asia and Europe. Former Chairman of leading industry association building supply chain resilience across the supply chain for Fortune 500 companies providing strategic directions and operating plan for the organisation.